Get your Hands on Top 10 Google Free Tools for Business

1# Google Analytics

In this age, most of the business depends upon websites and the importance of these should never be underestimated. However, it is also important to keep an eye on website trafficking to ensure proper business growth. Every business must aware of ways to optimize the website and make full use of it.

Every website irrespective of their nature (personal blogs, news portal, business, corporate page, eCommerce store) needs a proper Google Analytics to track Website trafficking. Google Analytics is a free service offered by Google to keep track of websites. Among all the features of Google Analytics, identification of source or medium to your websites is the best. You can easily analyze if your efforts towards marketing are paying off or not.

2# Google Data Studio

Sometimes users feel uneasy by seeing all the amounts of data shown by Google Analytics. For beginners, a small amount of data with a summarized graph or pie charts are sufficient.

Google Data Studio is another freeware application offered by Google for simple and easy analysis of data through data visualization.

For digital marketing, analytics has always been a challenge. Google Data Studio enables you to customized data visualization and reports which can be shared among clients.

3# Google Keyword Planner

Constructing a Website without any research of keyword may be an exhausting or complete wastage of time in the long term. In order to reach your objective or goals, it is necessary to put relevant keywords in your blogs and this can be done with the help of Google Keyword Planner. This freeware Google application helps in reaching the right customer by suggesting relevant keywords. Inserting this keyword makes your websites harmonious.

4# Google Tag Manager

Another freeware tool offered by Google ensures the update of tags and snippets without toughing the back end of the websites. It enables you to add JavaScript and HTML tags used for tracking and analysis of websites.

There are many websites that do not broadcast tracking reports because of complex code injection. To solve this issue, we highly recommend Google Tag Manager to manage the codes and script.

5# Test My Site from Think With Google

The optimal timing for a Website to load in 3 seconds. If your website takes more than the pre-mentioned time then users most probably go anywhere else. To make your website faster and suitable for all devices including mobile use the Test my Site tool from Google. This freeware tool suggests all the reliable methods to make your websites faster for mobiles. This application provides you valuable information to understand how Google ranks your website’s speed.

6# Google Alerts

It is important to always keep up to date about any relevant information beneficial for your business. For this, Google has a freeware application i.e. Google Alert. You just need to mention your file of interest and it will send you all the new coming news or information of your interest appear on the internet. It is advantageous to keep a track of your competitors or any news crucial for your business.

7# Google Trend

It is necessary to always keep track of continuously changing marketing trends. You need proper planning while selecting language or terminology for selling material, search engine optimization, or endorsement of websites.

Google Trend provides you proper insight into the current searching scenario. It provides you all the relevant keywords that directly target your business or the item you are dealing with. For example, if you are dealing with silk clothes and you have used “best silk cloth in the city” and users are searching for “best silk cloth retailer in the city”. Then you can update the trending keyword on your website and make your website rank on Google.

8# Google Hangout and Meet for Business

These tools are integrated with every Gmail account and can be used for business purposes without any charges. You can start a business meeting or meet your clients overseas with the help of Google Meet. Using hangout, the exchange of information takes place via messages or even images.

9# Google Groups

Google Groups is one of the oldest and least-known services offered by Google. It is a collaborative space for discussing any topic online. Each group has its own email address and users can use this separate email address for sharing information with group members. Google Group can be created in multiple ways like forums, Question and answer websites, customer support centers, knowledge bases, and much more. You can also embed group in your websites for the direct involvement of visitors.

10# Google Feed burner

This is a very helpful service for boosting visitors on your websites. Using Google Feedburner, you can allow users to subscribe to your Website blogs directly via RSS feeds. Visitors will get regular updates about any addition in blogs via Web browsers, RSS readers, or email.

Summing Up

Keeping track of your websites is crucial for all the business. Most people don’t know that Google serves some free tools for proper insight for website development and ranking. If you are looking for paid sources and Information management for data security then I recommend you to first avail these Google free tools for business.